
Reading Time: 4 minutesTim Major, CEO of Operto, shares his opinion on affiliate brand bidding and its impact on hotel search visibility and direct revenue.

Reading Time: 2 minutesUS: A report from the NYU School of Professional Studies (NYU SPS) Jonathan M. Tisch Center of Hospitality and Boston Consulting Group (BCG) shows how AI is shaping hotel distribution and operations.Â

Reading Time: < 1 minuteWorldwide: TikTok has launched a set of advertising products designed to capture travel bookings directly through its platform, expanding its role in the travel and hospitality sector.

Reading Time: 2 minutesChris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.

Reading Time: < 1 minuteWorldwide: Hospitality content distribution company HotelPORT has announced a global partnership with database management company GIATA to expand the reach of PropertyVIEW.
![[Credit: freepik] Building customer relevance to grow your market share](https://boutiquehotelnews.com/wp-content/uploads/2022/11/organic-flat-customer-support-illustration_23-2148897720.jpg-800x445.webp)
Reading Time: 4 minutesAli Powell, CEO and founder of Commercial Acceleration, highlights why it’s important for hoteliers to revise their strategies to cater to new behaviours.Â

Reading Time: < 1 minuteWorldwide: Marketing and distribution platform Jetstream has integrated with travel technology company Amadeus to enable hoteliers market their properties across short-term rental sites.

Reading Time: 2 minutesWorldwide: Expedia Group has been named the official preferred redistribution partner of IHG Hotels & Resorts. Â