Reading Time: 3 minutesMichele Fitzpatrick, CEO of eviivo, argues that the end of commission-based Google hotel ads will disproportionately impact independent hotels.
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Reading Time: 4 minutesAndrew Metcalfe, chief technology officer at Guestline, highlights some technology trends which hoteliers should consider when reviewing and building their tech stack.
![[Credit: Cardmapr on Unsplash]](https://boutiquehotelnews.com/wp-content/uploads/2022/02/cardmapr-rAetEswXd-s-unsplash-800x445.jpg "[Credit: Cardmapr on Unsplash]")
Reading Time: 4 minutesAndrew Metcalfe, chief technology officer at Guestline, outlines three trends set to shape hotel operations and increase profitability this year.
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