
Reading Time: 2 minutesGreece: The former Hilton Athens has been repositioned under the luxury Conrad Hotels & Resorts brand, marking its debut in Greece.

Reading Time: 2 minutesWorldwide: Lifestyle hotel brand YOTEL has signed an exclusive franchise agreement with Hilton, with the first YOTEL properties available for booking through Hilton channels later this year.

Reading Time: 2 minutesUK: The Competition and Markets Authority (CMA) has launched an investigation into the suspected sharing of “competitively sensitive information” between Hilton, IHG, and Marriott using STR.

Reading Time: < 1 minuteUK: Real estate investment firm AJ Capital Partners has appointed CBRE to sell the Graduate by Hilton Cambridge for offers in excess of £60-65 million.

Reading Time: 2 minutesAt the Hotel Investment + Development Event (HIDE), organised by Hotel Analyst, a discussion focussed on how branded residences combine developer returns with hotel performance.

Reading Time: < 1 minuteUAE: Real estate company AVENEW Development and Hilton have agreed to bring the Waldorf Astoria brand to Dubai with a hotel and residence project.

Reading Time: 2 minutesUK: The Advertising Standards Authority (ASA) has upheld complaints that four hotel and travel companies used misleading minimum prices

Reading Time: 2 minutesGreece: Hilton has signed a franchise agreement with the Troulis family to open the Conrad Corfu luxury resort in Q1 2026.

Reading Time: 2 minutesFinland: Luxury brand Waldorf Astoria Hotels & Resorts has opened its first hotel in the Nordics with a property in Finland.

Reading Time: < 1 minuteBHN editor Eloise Hanson questions what Hilton’s 25th brand, Outset Collection, means for independent and boutique hotels.