
Reading Time: 5 minutesJulian Houchin, director of Eden Arc, explores the growing demand of independent white label operators and an industry shift in key metrics.
![[Credit: Eden Arc] experiential travel](https://boutiquehotelnews.com/wp-content/uploads/2023/01/Eden-Arc_Beachfront-01-800x445.jpg)
Reading Time: 2 minutesJulian Houchin, director of Eden Arc, an alternative accommodation provider, explains why experiential travel is prompting hoteliers to create memorable stays.