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WEBINAR | The operator effect on branded residence success | November 2, 14:00 – 15:00 GMT
Rethinking hotel loyalty for instant gratification

Rethinking hotel loyalty for instant gratification

Eloise Hanson 9 October 2026

Reading Time: < 1 minuteMichael Marchand, VP business development for EMEA at Laasie, explores how hotel loyalty is evolving to match modern demands for instant gratification. He shares what hoteliers can learn from OTA conversion tactics and why owning direct guest communication is a key market advantage.

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