
Reading Time: < 1 minuteMichael Marchand, VP business development for EMEA at Laasie, explores how hotel loyalty is evolving to match modern demands for instant gratification. He shares what hoteliers can learn from OTA conversion tactics and why owning direct guest communication is a key market advantage.

Reading Time: 6 minutes[Sponsored] André Santos, director of hospitality solutions at Duetto, explains why reactive pricing costs independent hotels more and how Duetto’s Open Pricing helps teams act sooner, protect rate, and improve profitability.

Reading Time: 2 minutesAI travel agents are reshaping hotel distribution, challenging OTAs and changing how travellers search, compare and book hotels.

Reading Time: 4 minutesTim Major, CEO of Operto, shares his opinion on affiliate brand bidding and its impact on hotel search visibility and direct revenue.

Reading Time: 2 minutesWhat looks like a simple tourist tax could bring complex pricing, system and distribution challenges for hotels across England.

Reading Time: < 1 minuteWorldwide: TikTok has launched a set of advertising products designed to capture travel bookings directly through its platform, expanding its role in the travel and hospitality sector.

Reading Time: < 1 minuteUS: TikTok and Booking.com have launched a partnership that allows US users to book hotels directly within the TikTok app.Â

Reading Time: < 1 minuteBHN editor Eloise Hanson comments on Airbnb’s “aggressive” expansion into hotels. Read more on Boutique Hotel News.

Reading Time: < 1 minuteEurope: More than 10,000 hotels across Europe have now joined the collective legal action against OTA Booking.com. The claim, coordinated by the Stichting Hotel Claims

Reading Time: < 1 minuteNetherlands: A group of more than 25 national hotel associations across Europe has filed collective legal action against Booking.com in the Netherlands.