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Soft brand strategies

Soft brand strategies

Eloise Hanson 25 May 2026

Reading Time: < 1 minuteSoft brands are becoming a key development decision as hotel owners seek global distribution and scalable growth in competitive markets.

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Marylebone hotel hits market at £12.5 million guide price
Marylebone hotel hits market at £12.5 million guide price
9 June 2026
Reading Time: < 1 minuteUK: The 82 MSK Hotel in London’s Marylebone neighbourhood has ...
Former Malta power station set for boutique hotel transformation
Former Malta power station set for boutique hotel transformation
9 June 2026
Reading Time: < 1 minuteMalta: A historic building that was once Malta's first power ...
PRIMESTAR signs June SIX & Stay project in Berlin
PRIMESTAR signs June SIX & Stay project in Berlin
8 June 2026
Reading Time: 2 minutesGermany: PRIMESTAR Group has signed a project under its June SIX ...
The boutique hotel owner's guide to smarter rooms in 2026
The boutique hotel owner’s guide to smarter rooms in 2026
8 June 2026
Reading Time: 4 minutesDiscover how boutique hotels use smart room systems to automate in-room ...
Evok Collection expands Brach portfolio with Rome hotel
Evok Collection expands Brach portfolio with Rome hotel
8 June 2026
Reading Time: < 1 minuteItaly: Luxury hotel group Evok Collection will enter the Italian ...
Kerzner promotes Georgiou to global head of operations
Kerzner promotes Georgiou to global head of operations
8 June 2026
Reading Time: 2 minutesUAE: Kerzner International has promoted Mattheos Georgiou to head of global ...
Highgate partners with Lotte across the Americas and Asia
Highgate partners with Lotte across the Americas and Asia
5 June 2026
Reading Time: 2 minutesUS/South Korea: Lotte Hotels & Resorts, the global hospitality arm of ...
YOTEL appoints COO and promotes two senior leaders
YOTEL appoints COO and promotes two senior leaders
4 June 2026
Reading Time: 2 minutesWorldwide: Hospitality brand YOTEL has appointed Paul Harnedy as chief operating ...
Manex Properties secures planning for second AMANO in London
Manex Properties secures planning for second AMANO in London
4 June 2026
Reading Time: 2 minutesUK: Manex Properties, the joint venture between AMANO Group and Excellion ...
Sounder co-founder Davidson launches AI travel agent Odessia
Sonder co-founder Davidson launches AI travel agent Odessia
3 June 2026
Reading Time: 2 minutesUS: The co-founder of Sonder, Francis Davidson, has built an AI ...
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