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Press, PR and social media: How to use the bewildering variety of media to promote your hotels to best effect, and how to manage your reputation online using social media. Moderator: Piers Brown, Founder, Boutique Hotel Summit Panellists: Alistair MacGregor, business listings, Trip Advisor George Sell, editor, Boutique Hotel News Jo Johnson, deputy managing director, Four bgb Aline Keuroghlian, head of PR and marketing, Mr & Mrs Smith Location: Four bgb Date: July 9th 2012
