IHIF 2022: Jonathan Mills, Choice Hotels

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IHIF 2022: Jonathan Mills, Choice Hotels

Jonathan Mills

BHN speaks to Jonathan Mills, CEO of EMEA at Choice Hotels, about the new needs of franchisees, the growth and rollout of the company’s brand portfolio, as well as the results from an independent research study which guided the brand refresh. Filmed at the International Hospitality Investment Forum (IHIF).

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