Becca Krug

Picture of Becca Krug
Becca Krug is the director of client services for The Audience at Davies Tanner. Becca has been immersed in public relations for over 23 years, gaining top-level sector experience with leading hospitality and leisure, tourism, retail, home and lifestyle brands. Working within B2C and B2B PR, Becca has built a reputation for using integrated media campaigns to steer globally renowned brands to achieving their ambitious objectives. Her past and present portfolio includes The Belfry, De Vere, Leeds Castle, Hilton, InterContinental Hotels, Sofitel, Exclusive Collection and British Airways.
Organic or paid influencers: what works best?

Organic or paid influencers: what works best?

Reading Time: 4 minutesBecca Krug, client services director at Davies Tanner, outlines the most effective influencer approaches and key considerations for hotel brand awareness on social media.