The good folk

• It’s great to see that the transformation and rebranding of TA Hotel Collection as The Hotel Folk has a strong emphasis on the people that make the company’s hotels – and those of the wider industry – the special places they are.

The Suffolk hotel collection has introduced a new ‘Folklore’ team training system with rewards and recognition for staff, which will be fully integrated by Easter.

COO Jenny Hill said: “The hospitality industry is all about people. Our aim is to ensure we have the very best teams across all sectors of the industry from bed makers to baristas and chefs to sommeliers, each carefully trained to be an expert in their own sphere. We believe our guests’ experience should exceed expectations every time they visit one of our hotels.”