Mapping branded residence growth

The size of the global branded residence market is difficult to accurately map out. Savills forecasted around 910 projects live by the end of 2025, with total global schemes approaching roughly 1,700 by 2032. Meanwhile, Knight Frank’s Global Branded Residence Survey tracks about 611 live and pipeline schemes today, with a forecast of reaching just over 1,000 by 2030. Chris Graham Associates notes more than 115,000 branded residential units across around 750 completed projects, with global schemes expected to exceed 1,600 by 2030. And according to Global Branded Residences data, there are about 788 completed projects and 912 in the pipeline globally, representing a 261 per cent growth over the past decade. 

There is no debate around momentum – the sector is evidently growing. While leading firms vary in terms of the figures quoted, it underlines how the branded residence market is perhaps more fragmented than we realise. The sector is still maturing and soon it will need clear benchmarks to support future growth. 

I recently learnt that there is a lack of empirical data on long-term value. Insights such as resale prices over time and fee sustainability across market cycles do not currently exist, though projects in established markets such as the US may give some early indication. With the exception of brand premiums and sales velocity (which can be calculated, or at least measured at launch), there is little consistent evidence tracking how these schemes perform five, 10 or 15 years on.

Credibility will increasingly depend on transparency, and with stronger, consolidated data, branded residences will move away from an emerging asset class to become an established pillar of the global real estate market.  

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