Reading Time: 3 minutesAlison Sawyer of SALT Restaurant Marketing shares how to effectively market the restaurant at your boutique hotel. • Set the foundations in placeEnsure you have

Reading Time: 2 minutesAccording to a study by PhocusWright, about 45 per cent of all hotel bookings are done through online channels, with the rest being done through

Reading Time: 4 minutesBHN talks to Alex Shashou, the co-founder of hotel operation platform app ALICE, about growth, the precarious nature of start-ups and having Expedia as a backer.

Reading Time: 3 minutesBHN looks at the latest flooring products on the market and the companies that supply them. Flooring in a hotel needs to be many things

Reading Time: 5 minutesBHN talks to Kristin Lindenberg and Marcus Orbe, the founders of crowdsourced boutique hotel initiative Amberlair. • Please tell about yourselves and your backgrounds.KL: “My

Reading Time: 3 minutesBHN talks to Arun Kumar, the general manager at the newly opened Lalit London on Tooley Street, the first property outside of India for The

Reading Time: 3 minutesTerry Eaton reveals how to effectively incorporate art at your boutique or lifestyle property. Art has an innate ability to dictate the atmosphere of a

Reading Time: 2 minutesKokua Hospitality, an independent hotel management group that’s breaking the mould for hotel operators across the U.S., is known to embrace innovation.  The company moved

Reading Time: 4 minutesTina Norden of Conran and Partners looks at the concept of uniqueness and differentiation in boutique hotels. Everyone is looking for the next ‘Big Thing’

Reading Time: 9 minutesBHN looks at some of the wide variety of sales and marketing groups vying for boutique and lifestyle hotel business. The basic concept of these