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US: Kerzner International has signed SIRO Brickell, Miami, marking the brand’s first hotel and branded residences in the United States.
Expected to open in 2030, Kerzner will partner with Miami-based 13th Floor Investments and Forse Holdings to deliver the mixed-use project.
It is set to feature 180 rooms and suites, 350 SIRO Homes, and a fitness and recovery lab. Led by in-house specialists, the lab will offer high-performance training programmes to restorative therapies.
Philippe Zuber, CEO of Kerzner International, said: “Kerzner has been defined by its entrepreneurial spirit and a drive to continuously innovate the hospitality landscape. SIRO is our disruptor brand; designed to meet the evolving demands of a new generation of travellers who prioritise wellbeing, performance and purpose. The brand is on a rapid global trajectory, strategically targeting the world’s most dynamic cities, and Miami is the perfect stage for that.”
Juan Aguilar, president of real estate for Kerzner International, added: “Miami represents a pivotal milestone for the growth of SIRO, and Brickell is the natural choice for our first SIRO US location, as one of the most exciting real estate markets in the world. With SIRO Brickell, Miami, we are not just building a hotel, we are shaping a new destination that blends hospitality, branded residences and wellness facilities into one integrated experience, setting a new standard for urban living.”
The Miami project will join SIRO properties in Dubai (which opened in 2024) and Montenegro (2025), alongside upcoming openings in Palmilla, Mexico (2027); Riyadh, Saudi Arabia (2028); and Tokyo, Japan (2029).
Highlights:
• SIRO Brickell in Miami marks the brand’s first hotel and branded residences in the United States.
• The mixed-use development will feature 180 rooms, 350 SIRO Homes, and a fitness and recovery lab.
• Kerzner International is partnering with Miami-based 13th Floor Investments and Forse Holdings for the project.
• It joins open locations in Dubai and Montenegro with a pipeline including Palmilla, Riyadh, and Tokyo.
