US: Best Western Hotels & Resorts has announced the opening of Aiden in the Cape Cod town of West Yarmouth, Massachusetts.
The property is the second US destination to open as part of the company’s new boutique hotel concept.
“Aiden hotels focus on the traveller who wants experience and style at a great price,” said Brad LeBlanc, SVP for Best Western. “Aiden is created to reflect the style and vibrancy of the world around us, bringing together indulgent amenities and bold designs that deliver a reimagined travel experience.”
“Cape Cod is a place with so much history and personality – it is the perfect destination for our second US Aiden location,” LeBlanc added.
Each Aiden hotel has a multi-functional public area that features abstract and colourful designs.