UK: Following £1 million investment, independent hotel The Bruntsfield has opened in the former Best Western Plus Bruntsfield Hotel.
The site was bought by Castleforge Partners in May 2021. The group appointed management company Axiom Hospitality to refurbish, reposition and operate the hotel.
Designed by Aspinall Creative Design Consultants, The Bruntsfield comprises 72 rooms, a restaurant, bar and garden, and two spaces for meetings and events.
It will be affiliated with World Hotels, a collection of independent properties in 200 destinations worldwide.
The Bruntsfield’s general manager, Alistair Bruce, said: “Guests will feel as though they are being welcomed into our home when they arrive at The Bruntsfield. Our extensive refurbishment is inspired by our heritage and our neighbourhood, located in the centre of Bruntsfield itself, with a truly Scottish feel and is perfectly located for both leisure and business breaks in the city.”
The opening marks the second property which Axiom has de-flagged to become independent, following The Dilly in London last year.
Alex Pritchard, co-chief executive officer of Axiom Hospitality, said: “After the past two years, we’ve noticed guests wanting to explore more than ever before. Therefore, we’re delighted to be able to launch The Bruntsfield at this time, providing travellers with a homely base to discover the city of Edinburgh, along with personalised and friendly service.”
