UK: The 55-room Chateau Denmark, housed in 16 buildings along Denmark Street, is scheduled to open on 4 April 2022.
Chateau Denmark is an independent brand from Carrie Wicks at CAW Ventures in collaboration with Outernet Global. The project was first revealed in 2020.
With interiors from Taylor Howes, design is inspired by the music icons which once resided in the neighbourhood. The Sex Pistols lived along Denmark Street, The Rolling Stones recorded their debut album here, and David Bowie and Jimi Hendrix were known to visit the area.
Accommodation options include the Session Rooms, located within the Now Building, and the Flitcroft Apartments, housed across various sites along Denmark Street.
The Now Building forms part of Outernet London – an immersive media and entertainment district. The building comprises four storey, 360-degree 8K screens with 4D and interactive capabilities.
Rooms within the Now Building come in a range of sizes, including superior, luxury and deluxe. The deluxe rooms feature a kitchenette maxi-bar. Apartments start from 35 square metres and include fireplaces, roll-top bathtubs, and full size maxi-bars.
Additional venues are set to open later in the year, such as a lounge bar and basement club, fitness centre, a recording studio and live events space.