London’s Chateau Denmark opening 2021

UK: Chateau Denmark is a new independent brand from immersive media district Outernet Global in collaboration with CAW Ventures.

The property, located on Denmark Street, will feature 55 rooms and apartments. They will be set across 16 buildings in and around the street, with many of the buildings’ features restored to reflects its 17th Century origin.

Designed by Taylor Howes, an award-winning international interior design studio, the overall aesthetics are inspired by the punk and rock music scenes, as well as Victorian grandeur and the modern psychedelia of the 60s and 70s.

The rooms will follow one of these four distinct narratives (Vintage Gothic, Timeless Grandeur, Modern Psychedelia and Punk Now) and signature rooms will feature maxi-bars.

Carrie Wicks, of CAW Ventures, explains: “By the time we open next year, more than ever people will need to have it their way, connecting however they wish. In 2021, together we’ll present the next chapter of staying up or waking up in London.”

CAW Ventures develops and produces hospitality experiences through operational partnerships and collaborative project management services.

Outernet Global will launch in 2021 as a network of immersive districts. It will offer visitors and advertisers a schedule of content, entertainment and events across music, fashion, sports and the arts. The Now Building is the largest of the immersive spaces, with a four-storey high, 360 degree 26K screens.

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