Dream Hotel Group to debut in England

UK: Dream Hotel Group has announced a projected opening in Birmingham

Hotel brand and management company Dream Hotel Group has announced plans to debut Unscripted Hotels, its newest lifestyle brand and hospitality concept, in Birmingham.

Unscripted Birmingham Central Hall will feature 135 guest rooms and five dining and nightlife venues, including a rooftop lounge and two restaurants.
The boutique hotel is part of a restoration of the former Methodist Central Hall on the northern end of Corporation Street. Designed by architects Ewan Harper & James A. Harper, the three-story, Edwardian red brick and terracotta Grade II-listed building opened in 1905. Its tower is a distinctive part of Birmingham’s skyline.

Dream Hotel Group CEO Jay Stein said: “Driven by hyperlocal food and beverage, innovative design and a culture of friendly service, Unscripted gives adventurous travelers what they want in a lifestyle brand-an authentic experience that delight the senses and enhances their lifestyle. Birmingham is one of the most ethnically and culturally diverse city in the United Kingdom, and therefore an ideal destination for the Unscripted flag. We’re fortunate to collaborate with visionary developers like Ciel Capital who share our ambitions to grow and develop our lifestyle brands in Birmingham and other established and emerging cities worldwide.”

The hotel is set to open in 2020.

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