Thailand: Cross Hotels & Resorts has signed a management agreement with Kasetsinn Co., Ltd to open the Cross Pattaya Phratamnak on the Gulf of Thailand.
Cross Pattaya Phratamnak marks the first property under the luxury Cross brand and will be renamed from X2 (Cross To), one of the group’s other boutique brands. It marks the third hotel in Pattaya for Cross Hotels & Resorts.
The hotel will feature 78 rooms and suites along with a wellness spa, fitness centre, kids club, swimming pool, beach house, fine dining restaurant and meeting facilities.
Harry Thaliwal, CEO at Cross Hotels & Resorts, said: “I am pleased to announce that our agreement with Kasetsinn Co., Ltd. opens up a host of new opportunities for us. Presently, our lean and resilient business model gives us the manoeuvrability to act quickly. I firmly believe our clear branding and global distribution value proposition has allowed us to maximise benefits for all concerned parties.”
“We view this agreement with Cross Hotels & Resorts as an important deal as it is the first time we have developed an asset of this nature,” said Thop Chandraprasert, managing director of Kasetsinn Co., Ltd. “The hospitality industry is built on trust and we believe we have found the perfect partner with the strongest brand image to drive this amazing hotel to both the domestic and global marketplace. Cross Hotels & Resorts has an extraordinary portfolio of existing properties and I am honoured to be part of the family.”
Cross Hotels & Resorts operates 21 hotels across three brands – Cross, Cross Vibe and Away – in Thailand, Vietnam and Indonesia. It offers owners support from early sourcing and planning stages of development, technical services during build, to pre-opening and hotel management.
The company is wholly owned by ASX listed Flight Centre Travel Group.