France: Hyatt has opened FirstName Bordeaux, a lifestyle hotel joining the JdV by Hyatt collection of independent properties.
Located close to the Garonne River, FirstName Bordeaux has been designed by architect Nicolas Adnet from Studio MHNA. It features 147 guest rooms and suites, a restaurant and bar, meeting spaces and a secret speakeasy.
Rooms at FirstName Bordeaux are divided into seven categories, ranging from Cocoon to FirstRoom. The hotel is also pet-friendly.
Chef Cédric Béchade has designed by the menu at Le Bada, with a focus on regional produce. The team has collaborated with Les Détritivores to compost food waste.
FirstName is a new hospitality brand which launched last year under Alboran Hotels & Hospitality. FirstName is the debut independent brand for the owner-operator, which was founded in 2016 by Jérôme Bosc, Eric Omgba and Yann Caillère.
“The world is changing, and so is the way of traveling. With FirstName, we draw on the primary values of the hotel industry to reinvent our customers’ stay. High-end addresses where the welcome is authentic and which offer a multitude of visual, artistic and emotional experiences to share together. A hotel in tune with the new world, made to make the best memories,” said the Alboran team.