Italy: Kerten Hospitality is launching its Cloud7 brand in Europe with a boutique hotel conversion in the centre of Rome.
Located between Via del Corso and Via di Pietra, Kerten will convert a multi-generational five-floor building into a sustainable lifestyle hotel.
The owners of the building – the Santucci family, now in the third generation – will collaborate with Kerten to renovate the site. It will include equipment to protect the environment, to reduce water and energy consumption, as well as protect the building’s history.
Theo Bortoluzzi, Kerten Hospitality’s business development lead for Europe, said: “After we have expanded our footprint in the Middle East and North Africa region, we are very proud to enter the European market with our innovative concept Cloud7 right through the gates of Italy’s capital.
“The goal we set is to integrate technology, services and innovation aligned with the vision of the owner whilst sharing the ambition to create a destination that can give birth to lasting memories and connections for guests and visitors, whilst generating ROI for the investor in the long term.”
Ettore Santucci, owner of the building, said: “We believe that Rome, which has always been a global tourism hub and is now ready for rebirth, can become an innovation centre in the hospitality space. Thanks to the collaboration with Kerten Hospitality, which through its concept is developing a sustainable and innovative project with a broad vision, we believe that it is possible to launch a new model of hospitality, lifestyle hospitality, aligned an approach that combines present and future.”
Cloud7 Hotel Rome is due to open in 2023.