UK: Mama Shelter has opened its first London property, in the rebranded RE Hotel in Shoreditch.
The Hackney Road property, Mama London, is designed by Dion & Arles and has 195 rooms in three sizes – small, medium and large plus an underground suite – all of which come with double beds, free wifi and movies, Mama Skin products and 49″ Samsung TVs.
An affiliate of Crosstree Real Estate Partners acquired the hotel in early 2018 and signed agreements with Mama Shelter to manage and brand the property following refurbishment.
The in-house restaurant and terrace offers an eclectic menu featuring pork belly boas, crab doughnuts, croque monsieurs, hake ceviche and aubergine parmigiana, as well as local classics like pie, mash & liquor and shellfish platters. There is also a live music brunch on the weekends, table football, giant Twister and a couple of karaoke rooms.