US: PRG Hospitality Group will open a new hotel, The Whitley, this December.
Located south of Hollywood’s Whitley Heights neighbourhood, at 1850 Cherokee Avenue, the 24-bedroom boutique property has interiors by renowned designer Martyn Lawrence Bullard, who has worked on homes for Elton John, Cher, and the Kardashians.
The structure was built in 1939 and most recently operated as a rent-controlled apartment building.
The Whitley will comprise two floors of guest rooms, including suites, as well as a lobby, lounge, and central courtyard with outdoor seating, landscaping, and a fountain.
“I’m delighted to be creating something design-wise that really honours the city and old Hollywood itself which is still the back bone of style and economy in Los Angeles,” said Bullard.
Britten Shuford, co-founder and managing partner of PRG Hospitality Group, added: “We continue to be focused on creating fantastic, bespoke hotels that speak to California’s unique personality. With its rich history and striking aesthetic, The Whitley is a perfect addition to our portfolio of special properties.”
PRG Hospitality has six hotels across Laguna Beach, Palm Springs, and San Luis Obispo.
The Whitley is slated to open in December.