UK: Fashion retailer PrettyLittleThing (PLT) plans to open the PrettyLittleThing Hotel in Devon this summer, in a multimillion house.
The opening marks the first foray into hospitality for the brand. PLT claims that plans have been in place for the hotel “for a while” and as a result of the staycation trend, decided to launch in summer 2021.
Included in a stay at the PrettyLittleThing Hotel is accommodation for up to three people, a private chef, first class travel to and from the hotel, spa amenities, swimming pool and wellness guru, makeup artist, as well as PLT merchandise.
There is currently an early bird competition to win a stay for three people. There are three stays, each for two nights, on offer. The deadline for entries is 5 July, with the winners to be announced on 6 July.
Nicki Capstick, marketing director at PrettyLittleThing said: “The PrettyLittleThing Hotel is something we have been excited to launch for a long time. We’ve carefully curated the decor and homeware from our own range to create the ultimate staycation destination this summer. We’re looking forward to welcoming our first guests and ensure that they have the most incredible getaway after over a year of being unable to travel.”
Further information about reservations and entering the competition can be found here.