Rove Hotels open second Dubai property

UAE: Rove Hotels, Emaar’s lifestyle hotel brand has opened its second property in Dubai.

UAE: Rove Hotels, Emaar’s lifestyle hotel brand has opened its second property in Dubai.

Rove City Centre, a joint venture between Emaar Properties and Meraas Holding, is located next to The Dubai Mall and the Dubai International Financial Centre. A total of 10 Rove Hotels, adding more than 3,700 rooms, are planned to open in time for Expo 2020 Dubai.

Chris Newman, COO at Emaar Hospitality Group, said: “Rove Hotels has created a new identity with our focus on delivering highly engaging cultural experiences. With today’s travellers seeking more value from their hotel stays, the midscale proposition that we deliver is ideally suited for the new generation. Rove Hotels not only supports Dubai Tourism Vision 2020 by offering a novel, home-grown hotel concept in the midscale sector but will also meet the expected demand from international guests during Expo 2020 Dubai.”

He added: “Rove City Centre celebrates all the value differentials that are today synonymous with the brand philosophy of Rove Hotels. It is located in an exceptional location that assures our guests the convenience of enjoying world-class retail, a choice of leisure pursuits, and also a journey into the heart of Dubai’s rich cultural heritage. It delivers on the promise of a hotel brand inspired by the city of Dubai. However, it also has its distinctive identity that is celebrated in its choice of urban art and other cultural experiences. This will be central to all Rove Hotels – where each hotel will have a clear design and cultural context yet be true to the Rove Hotels brand values.”

www.rovehotels.com

Be in the know.

Subscribe to our newsletter »