One of this year’s most anticipated US hotel openings is set for a May launch. The 132-room SLS South Beach is a US$45 million makeover of the former Ritz Plaza hotel.
It has been designed by Philippe Starck – who also designed the neighboring Delano Hotel in partnership with Ian Schrager – and is the second location for the SLS brand’s founder Sam Nazarian.
He opened his first SLS in autumn 2008 in Los Angeles, is looking for more locations in cities such as New York, Washington D.C. and Chicago. Development of the third SLS is underway in Las Vegas.
“Nothing excites me more about this hotel than bringing Starck back to South Beach,” Nazarian told USA TODAY. Starck says he sought to create a “dream world” theme that blends Latin, Asian, contemporary and Art Deco influences.