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Worldwide: Harilela Group has signed a three-hotel franchise deal with IHG Hotels & Resorts to add its Hari hotels into the Vignette Collection.
Under the agreement, the 85-room Hari London and 210-room Hari Hong Kong will join IHG’s luxury and lifestyle collection brand, Vignette Collection. The 324-room Holiday Inn Singapore Orchard City Centre will also be repositioned as The Hari Singapore, Vignette Collection.
Alongside The Hari portfolio, the wider partnership with IHG includes the Holiday Inn Golden Mile in Hong Kong, the Holiday Inn Express Changzhou Center, and the Holiday Inn Bangkok Silom.
Aron Harilela, chairman and CEO of Harilela Group, said: “We have a clear and ambitious vision for The Hari brand with plans to expand its footprint in major international destinations. The Hari Hotels embody a relaxed elegance punctuated by eccentricity, wit, culture and genuine heartfelt hospitality.
“Bringing our three The Hari Hotels into Vignette Collection provides a unified brand partnership opportunity, and a powerful platform for growth, combining the hotel’s individuality with the scale, global reach and commercial strength of IHG. We are confident that this partnership will further elevate the guest experience, while driving strong performance and long-term value for our hotels.”
Karin Sheppard, SVP and managing director, Europe, IHG Hotels & Resorts, said: “Strengthening our luxury and lifestyle portfolio remains a key priority for our UK and Ireland business, and The Hari, London is exactly the kind of distinctive hotel we are looking to bring into IHG’s system. Set in one of London’s most sought-after neighbourhoods, it offers an exceptional luxury experience with a strong sense of character and place. Its unique identity and understated elegance make it a natural fit for Vignette Collection.”
Vignette Collection, which launched in 2021, aims to reach more than 100 hotels in its first decade.
Highlights:
- Harilela Group has signed a three-hotel franchise agreement with IHG Hotels & Resorts to integrate its Hari brand into the Vignette Collection.
- Under the global partnership, the 85-room Hari London and 210-room Hari Hong Kong will join IHG’s luxury and lifestyle collection portfolio.
- Expanding the brand footprint into Southeast Asia, the 324-room Holiday Inn Singapore Orchard City Centre will be converted and rebranded as The Hari Singapore.
- The hotel agreement expands the joint portfolio between Harilela Group and IHG to six international assets.
