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UAE: The Hoxton Dubai Media City will be the brand’s first hotel in the UAE, developed by Select Group.
The hotel will be repositioned from an existing building.
Designed by Ennismore’s interior design team AIME Studios, The Hoxton, Dubai Media City will feature 230 guest rooms, a Japanese handroll bar, sports bar, the Il Bambini Club in partnership with Paris Society, and rooftop bar Tope.
It will also include the brand’s first wellness club. It will offer a gym and movement studios, spa treatment rooms, contrast therapy facilities, a members’ lounge, and healthy cafe concept Beaum.
Louis Abboud, group chief growth officer and COO of IMEAT & APAC at Ennismore, said: “The Hoxton began as a single hotel in East London and helped redefine lobby culture. Since then, it’s grown into a globally loved brand, with hotels across Europe and the Americas, with exciting new signings in Asia Pacific.
“Dubai has long been on our wish list as one of the world’s most dynamic hospitality destinations, and we’ve always felt The Hoxton, with its strong sense of purpose and community, would bring something fresh to a neighbourhood already brimming with creativity. I’m incredibly proud that Dubai will be home to the brand’s first hotel in the UAE and the wider Middle East – as well as home to the first Hoxton wellness club, creating a new flagship property for Ennismore in the region.”
Israr Liaqat, group CEO of Select Group, said: “Wellness and wellbeing sit at the heart of everything we build, from the residences we design to the communities that grow around them. Bringing that same philosophy into our hospitality portfolio through The Hoxton, Dubai Media City, is a natural next step for Select Group, and a reflection of the ethos we carry across every part of our business. Partnering with Ennismore lets us bring The Hoxton’s community spirit to Dubai Media City, and we’re proud that our approach to wellness will come to life here as the brand’s first wellness club anywhere in the world.”
Ennismore’s pipeline in the region includes Mondrian Abu Dhabi, Rixos Dubai Islands, SLS Jeddah, and Mama Shelter Cape Town.
Highlights:
- Lifestyle brand The Hoxton is set to make its Middle East debut with The Hoxton, Dubai Media City, developed in partnership with Select Group via the conversion of an existing building.
- Interior design studio AIME Studios will oversee the 230-room property, which will feature a Japanese handroll bar, a sports bar, the Il Bambini Club with Paris Society, and rooftop bar Tope.
- The location will host the brand’s first-ever wellness club globally, featuring movement studios, contrast therapy, a members’ lounge, spa facilities, and health café concept Beaum.
- The announcement expands Ennismore’s regional Middle East and Africa footprint, which includes upcoming projects across Abu Dhabi, Jeddah, Dubai Islands, and Cape Town.
