US: Best Western has announced the breaking of ground on a Vīb hotel, in Tempe, Arizona.
Vīb, described as an urban, upscale boutique brand, has 16 properties in the global pipeline. Vīb Tempe will be joining locations in Springfield, Missouri; Bangkok, Thailand and Antalya, Turkey.
Located at 511 South Farmer Avenue, the 102-room Vīb Tempre will offer amenities such as a state-of-the-art fitness centre with interactive workouts, outdoor pool, and a multifunctional meeting space. Local fresh food and beverage options will make this hotel “a social destination for guests and locals alike”.
“It is always a great honour to celebrate our rich heritage at Best Western Hotels & Resorts, and I am particularly proud to bring one of our newest boutique offerings to our home state of Arizona,” said David Kong, president and chief executive Officer for BWHR. “The hospitality industry has been stifled as hotels across the nation struggle to survive through the COVID-19 pandemic and development comes to a halt for many hoteliers. The groundbreaking of Vīb Tempe provides a beacon of hope for the hospitality industry both in the state and across the country.”
“The modern, urban feel of the Vīb hotel suits Tempe’s style. Congratulations to Best Western Hotels & Resorts on taking the bold step to move ahead with this project. The fall 2021 opening date positions Best Western Hotels & Resorts well for next year’s peak tourism season. We look forward to the grand opening,” said Tempe mayor Corey Woods.