YOTEL partners with Frasers for Japan hotel

YOTEL Japan

Japan: Hospitality brand YOTEL has partnered with operator Frasers Hospitality to launch the first YOTEL property in Japan, located in Ginza, Tokyo early next year.

YOTEL Tokyo Ginza will feature 244 rooms along with the brand’s motorised Smart Beds, robotic concierge, as well as digital guest experience technologies from reservation to check-out.

The property marks the first for YOTEL in Japan, and forms part of a wider strategy to expand across key cities including Osaka, Kyoto, Sapporo, Yokohama, Fukuoka, Nagoya, and Kobe. 

The opening will be followed by several openings in the region for company. Hotels in Bangkok and Kuala Lumpur are set to launch in 2025-2026.

“We are delighted to announce our partnership with Frasers Hospitality to introduce YOTEL to one of the world’s most exciting destinations. YOTEL Tokyo Ginza will stand as a flagship for our brand, and we are thrilled to collaborate with an investor who shares our dedication to innovation and excellence in hospitality,” said Hubert Viriot, CEO at YOTEL.

Eu Chin Fen, chief executive officer of Frasers Hospitality said: “The debut of the inaugural YOTEL-branded hotel in Tokyo, Japan, marks a significant milestone for us and reaffirms our commitment to deepen our presence in the country as we continue to grow the portfolio. We are pleased to join hands with YOTEL to launch the brand in Japan and look forward to a mutually beneficial partnership in the long term.”

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