Worldwide: The Sustainable Hospitality Alliance, an organisation which drives and guides sustainable business practices, has welcomed Accor as its latest member.
Accor has more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries.
As part of the group’s CSR strategy, in 2011 Accor identified 21 areas of business activity where improvements could be made. These include targets around reducing energy and water consumption, a move towards carbon-neutral buildings, and promotion of healthier food with a reduction of food waste.
Sébastien Bazin, chairman and CEO Accor said: “Sustainability and social responsibility are essential to our business. As a global hospitality group, we have a responsibility that goes far beyond our own impacts and it’s our role to shape the future of travel and take care of our planet and the communities in which we operate. We believe working together as an industry on sustainability makes us stronger and is the most effective way in finding new ways to contributing positively to the environment and the local communities globally. We are joining Sustainable Hospitality Alliance with an open and collaborative mindset and look forward to working with the other leaders in the industry to drive the pace of change.”
The Sustainable Hospitality Alliance develops free practice resources and programmes to enable hospitality companies and partners to operate responsibly and grow sustainably. The organisation is aligned with the United Nations Sustainable Development Goals.
Members of the Alliance comprise 25 per cent of the global hotel industry by rooms. Member brands include Hilton, Hyatt, IHG, Marriott and Radisson.
Madhu Rajesh, CEO of the Sustainable Hospitality Alliance, said: “We are delighted to welcome Accor to our membership. The group’s expertise and commitment towards sustainability will make a valuable addition to the best practices of our existing members. We look forward to collaborating with them on the leading global issues to ensure that the hospitality industry is striving for a lasting positive impact on our planet and its people.”
