Aiden reaches nearly 60 hotels in global portfolio

Worldwide: BWH Hotels has revealed upcoming openings for its boutique brand Aiden, with 58 properties now in operation and pipeline. 

This year, Aiden has expanded in locations including Velbert (Germany), Bangkok (Thailand), Sacramento (California, US), and Kansas City (Missouri, US). 

Across North America, upcoming openings include Denver (autumn 2026), Tempe (Arizona, autumn 2026), Toronto airport (autumn 2026), and Pullman (Washington, summer 2027). 

In total, there are more than 20 Aiden hotels in development worldwide. 

Brad LeBlanc, SVP and CDO at BWH Hotels, said: “Travellers today aren’t looking for another hotel that feels exactly like the last one. They want places with personality, a sense of discovery and a connection to the destination. That’s exactly what Aiden delivers.

“Every hotel has its own story and creative expression, while still benefiting from the global scale, support and reach of our portfolio. It’s a combination that’s resonating strongly with both guests and developers.”

Highlights:

• Global hospitality company BWH Hotels has expanded its boutique brand Aiden to 58 operational and pipeline properties worldwide.
• Accelerating international growth this year, the boutique hotel brand completed openings in Velbert, Bangkok, Sacramento, and Kansas City
• Expanding its North American footprint, upcoming urban hotel developments include project launches in Denver, Tempe, Toronto, and Pullman.
• Backed by a strong global development pipeline, the design-led hotel portfolio currently has more than 20 new properties actively under construction.