:
US: Starwood Hotels’ Aloft brand is inviting PR companies to pitch for its business via Twitter.
It has invited agencies to sell themselves using 140 characters or less, beginning with a tweet which read: “Q1: Many PR agencies can create buzz – how does YOUR agency stand out from all the noise?”
Aloft‘s official Twitter feed will send out further questions over the next three weeks.
Paige Francis, VP of marketing for Aloft, Element and Four Points, said: “We really thought Twitter was a great way to cast a net that was a little bit broader and capture some of the creativity up front that would help us sort through all the agencies that are out there. We want to find a partner who’s to the point and is attention-getting when making their point.”
The review process won’t be conducted totally over the web – Aloft’s marketing team will meet a select group of agencies after the Twitter period. “There’s something to be said for good old-fashioned chemistry even in this digital age,” said Francis.
aloft.starwoodhotels.com
