UK: Preferred Hotel Group, Inc., the family-owned parent company of Preferred Hotels & Resorts, has announced the acquisition of Beyond Green Travel, a tourism organisation providing sustainable services and consulting.
The acquisition, finalised on 4 February 2020, marks the first by the Ueberroth family since the purchase of Preferred Hotel Group, Inc in March 2004.
Through Preferred’s marketing agency, PHG Consulting, clients can tap into Beyond Green’s sustainable tourism expertise.
Member hotels represented within the Preferred group portfolio, under the brands Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide, can directly engage with Beyond Green Travel to advance sustainability initiatives.
Beyond Green Travel will also help guide the overall approach to GIFTTS (Great Initiatives for Today’s (Tomorrow’s) Society), Preferred’s corporate social responsibility programme that the Ueberroth family launched in 2006.
“As we look ahead to the future of travel, particularly during this period of economic recovery, we believe more than ever that the time is now to take sustainable tourism to the next level,” said Lindsey Ueberroth. “Working alongside Costas and his team, we are excited to create a sustainable tourism platform that will enable our brand promise of ‘Believe in Travel’ to help our destination and hospitality clients infuse genuine, holistic, and inspiring sustainability best practices into their daily operations and overall ethos.”
Costas Christ, founder and president of Beyond Green Travel, added: “We are at a transformative crossroads in the history of modern travel, where the need for economic recovery and social change align directly with the core values of sustainable tourism, including a commitment to diversity, equality, and the wellbeing of local communities, environmentally friendly practice, and support for the protection of cultural and natural heritage that are changing the travel and tourism industry for the better.”
Christ and the Beyond Green Travel team have been helping lead the global sustainable tourism movement for more than 20 years, developing content and strategies for the world’s top travel and hospitality companies such as Fairmont Hotels and Resorts, The Travel Corporation, Wilderness Safaris, and National Geographic Travel.