BLLA soft-launches booking website for members

US: The Boutique & Lifestyle Leaders Association (BLLA) has launched which offers the first-ever Master List of the world’s boutique and lifestyle hotels.

Founded in 2009 and with its head-quarters in California, BLLA is an organisation that connects hoteliers, suppliers, designers, and manufacturers, while offering benefits and enhanced features to its members.

Founder and CEO, Frances Kiradjian, shared: “BLLA continues to be one of the most forward-thinking organisations in the hospitality industry and we’ve been pushing boundaries and breaking barriers on behalf of our members and the boutique industry-at-large for over a decade.”

StayBoutique is a new digital platform that provides a Master List of boutique and lifestyle hotels worldwide, all of which are bookable on the site. Other additions include integrated City Guides that showcase boutique businesses.

“StayBoutique is a natural extension of our original philosophy and creates an agile and scalable platform for multifaceted segment growth. The site’s development was fuelled by research and feedback from BLLA members as well as key input from its board of advisors,” Frances continued.

Key features of the platform include a one-click link between StayBoutique and the hotel’s reservation site, along with links to reserve special promotions from member hotels.

Furthermore, the private log-in membership portal offers approved boutique hotels, businesses, and suppliers access to trends, educational content, discounts, and the ability to connect with each other through the platform.

“BLLA’s innovative practice naturally created some industry ‘firsts’ such as: the first to recognise the power of boutique hotels and the first to open up the community to other types of boutique businesses,” stated Ariela Kiradjian, BLLA’s COO and co-founder of StayBoutique. “Additionally, we were the first to brand this movement as a new cultural revival, what BLLA calls The Modern Renaissance which is redefining tradition.”

The new StayBoutique website can be found here, whereas more information on its launch and purpose can be found here.

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