Canopy to make African debut in Cape Town

South Africa: Hilton has signed a management agreement with Growthpoint Properties, to operate the first Canopy property in Africa.

The 150-key Canopy by Hilton Cape Town Longkloof is expected to open in 2021.

Located close to the Company’s Garden, the project forms part of a precinct redevelopment by Growthpoint, South Africa’s largest REIT, and representing a R550 million (£29.7 million) investment in the city. DHK architects will redevelop a building which began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.

Rudolf Pienaar, chief development and investment officer, Growthpoint Properties, said: “Growthpoint is thrilled to partner with Canopy by Hilton to launch this phenomenal brand in Africa. Our prime Longkloof redevelopment project is in a magnificent multi-faceted historic urban quarter of Cape Town and is the perfect setting for the first Canopy by Hilton branded property on the continent. Our investment in this property reflects our confidence in Cape Town as well as Hilton’s exceptional upscale lifestyle hotel brand. We believe Canopy by Hilton Cape Town Longkloof will become a South African landmark and will be supported by travellers from all over the country and the world.”

Patrick Fitzgibbon, SVP development, EMEA, Hilton, said: “Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion. Canopy by Hilton becomes our third brand to gain a presence in the city and we are eyeing further expansion. The decision to locate Africa’s first Canopy by Hilton here, is testament to not only the strength of the destination, but the quality of partners at Growthpoint as we seek to create a showcase interpretation of the brand to introduce to the African continent.”

Canopy by Hilton was launched in 2014 “to appeal to travellers seeking locally inspired stays and wishing to immerse themselves in the culture and history of local neighbourhoods”. It currently operates in nine destinations around the world with more than 35 properties in the pipeline.

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