Worldwide: citizenM has launched a new loyalty program, mycitizenM+, based on a monthly subscription fee of £9.
In 2020, citizenM piloted several subscription products such as its global passport, sleep and corporate subscription. The trials served as guideposts for the launch of mycitizenM.
Sign-up is for one year and there are no points to collect, nor tiered membership levels. Every citizenM hotel is included and by the end of 2022, the portfolio will consist of 30 properties across 18 cities.
With the membership, a 10 per cent discount off the lowest public rate will be offered. Additional perks include free late check-out and free upgrade to a premium view room (subject to availability), a ‘first in queue’ chat service, early access to discounts and members events, and more.
Future add-ons are in development to customise the membership. It costs $12 / €10 / £9 per month.
Ernest Lee, citizenM’s chief growth officer, said: “We’ve always appealed to the self-employed: entrepreneurs, freelancers, and consultants. Many of them are starting or scaling a business, paying for travel out of their own pocket. As a young company that went through a ‘bootstrapping’ phase ourselves, we understand the importance of being frugal while still wanting a high-quality travel experience.
“That’s why we launched mycitizenM+. Now, startup founders to independent contractors have a shortcut to elite hotel status without the complicated points program or ‘Fortune 500’ travel budget.”
The mycitizenM+ membership can be purchased during booking, and those who already have a citizenM account can upgrade.