US: Commune Hotels & Resorts, the parent company of Joie de Vivre Hotels, Thompson Hotels and tommie, has formed a partnership with Singapore-based Alila Hotels & Resorts.
The alliance is the result of Geolo Capital, the private equity firm that owns Commune, acquiring an interest in Alila. A statement said: “It will allow Alila and Commune to leverage their combined strengths and collective expertise across their respective stronghold markets. Both companies will benefit from and gain access to each other’s brands and sales, marketing, and revenue management channels to generate wider exposure and distribution internationally.”
Niki Leondakis, CEO of Commune, said: “This partnership will further Commune’s mission to build a global multi-brand platform that offers travellers a diversified collection of experience-driven boutique and lifestyle hotels. We look forward to successfully building the awareness of Commune’s brands beyond North America and Europe and throughout Asia.”
John Pritzker, chairman of Commune Hotels & Resorts and founding partner of Geolo Capital, said: “Alila Hotels & Resorts is an attractive investment opportunity because of its strong reputation in Asia and a natural partner given Geolo Capital’s history of financial investment and partnership with Alila president and founder, Mark Edleson. Our intent is to cross-promote Commune and Alila to both domestic and international travellers and to enhance each company’s global presence.”
“We believe this partnership will be a major milestone in achieving the global ambitions of the original Alila partners. Together, we will be a much stronger global player,” said Edleson.
Frederic Flageat-Simon, CEO of Alila, said: “Our partnership with Commune gives Alila exposure in North America and allows for synergies between our sales, marketing and revenue management channels, which will benefit both of our portfolios of hotels. We’re working closely and strategically together to explore mutually-beneficial business opportunities as well as joint marketing, sales and promotion activities.”
Both Niki leondakis and Mark Edleson were featured in Boutique Hotel News’ Ones to Watch 2013 feature.