Accor launches independent Handwritten Collection

Handwritten Collection

Le Splendid Hotel Lac d'Annecy

Worldwide: Designed for independent hoteliers, Handwritten Collection is the latest brand from Accor with more than 110 leads globally.

Handwritten Collection, a global portfolio of independent, midscale hotels, has launched with 12 secured signings. Five properties are expected to debut throughout the first trimester of 2023. 

Hotels joining the collection include:

• Hotel Shanghai Sheshan Oriental (China)

• Le Saint Gervais Hotel & Spa (France)

• Wonil Hotel Perth (Australia) 

• Hotel Morris (Australia)

• Le Splendid Hotel Lac d’Annecy (France)

• Hotel Les Capitouls Toulouse Centre (France)

• Oru Hub Hotel (Estonia)

• Square Lodge Hotel La Roche sur Yon (France)

• Sunrise Premium Resort (Vietnam)

• Paris Montmartre Sacré Coeur (France)

Additional locations include Bucharest, Romania and Spain. The majority of properties joining the collection will be conversion projects rather than new builds. 

By 2030, the Handwritten Collection is expected to reach more than 250 hotels.

Alex Schellenberger, CMO of premium, midscale and economy brands at Accor, said: “Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts. Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity.

“The hotels we will feature in Handwritten Collection are those sought out by travellers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner,” he added.

Caroline Bénard, global SVP of economy and midscale brands at Accor, said: “The manner in which each host interacts with their guests is thoughtfully considered and brings to life their own personal passions. Whether in a social setting or the privacy of a guest’s room, there will be moments of storytelling and engagement that create a genuine connection. This rapport between host and guest contributes to a more meaningful and memorable stay experience.”

Camil Yazbeck, global CDO of premium, midscale and economy brands at Accor, said: “Independent hotels are increasingly seeking the strength of Accor’s powerful sales, distribution and loyalty platform to increase their revenue and assist them in optimising their costs, whilst retaining their own distinctive personality and offering a highly qualitative product, service and experience. 

“Handwritten Collection offers them an ideal solution, providing the option for a franchise contract and a flexible and cost-effective level of investment. We look forward to working collaboratively with owners and partners and welcoming additional hotels from around the world into this outstanding collection. Over 110 properties and 11,500 rooms are in negotiation to become part of Handwritten Collection.”

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