Accor’s strategy for growing the Handwritten Collection

Accor’s strategy for growing the Handwritten Collection

Reading Time: < 1 minuteBHN speaks to Philippe Bijaoui, chief development officer, Europe and North Africa for Accor’s premium, midscale and economy division, about the key investment criteria shaping Handwritten hotels, the biggest opportunities for the brand, and how Accor is navigating growth amid rising costs and increased competition. Filmed at Hotel Maison Hamelin Paris.

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