Hotel Indigo launches branded shoes to encourage guests to explore

UK: Hotel Indigo has teamed up with Italian shoemaker Superga, to create limited-edition “sightseeing shoes”.

The indigo-coloured shoes will given to guests at check-in, for a limited time, to encourage them to explore the local area around each Hotel Indigo property in the UK and Germany.

The shoes each feature an icon on the insole which represents the individual hotel and the area it is situated in. They will replace slippers in the InterContinental Hotel Group boutique brand’s eight UK and three German properties.

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