January launch for Zubarah Boutique Hotel Doha

Qatar: The Classical Palace Group is launching the Zubarah Hotels and Resorts luxury hotel brand with the opening of the 45-room Zubarah Boutique Hotel Doha in January 2014.

The company says it has created the brand to “showcase traditional Qatari hospitality”. Zubarah Hotels and Resorts hotels will feature locally inspired design elements, traditional colours and works of art from Arabic painters and calligraphers.

The company plans to introduce the new brand to international markets. The Classical Palace Group CEO and founder Abdullah Al Hamad said: “This is an exciting time for Zubarah Hotels and Resorts; we are very proud to launch Qatar’s first luxury hotel brand, a concept to captivate leisure and business travellers alike to experience the warmth of Qatari hospitality. We are keen to provide personalized experiences through cultural exchange, exceptional “sense of place” and historic accents. Our hotels will definitely serve as a platform for Qatari culture to shine in music, education, arts and charity initiatives.”

zubarahhotels.com

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