Hyatt to debut JDV brand in Europe

Sweden: Hyatt has announced a franchise agreement with Story Hotels Holding AB to bring three boutique hotels under the JDV Hotel brand in Sweden.

Story Hotel Riddargatan, Story Hotel Signalfabriken, and Story Hotel Studio Malmö will be available for reservation through Hyatt’s booking channels and for World of Hyatt members from 15 April, 2021. 

Story Hotel Riddargatan, Stockholm

An 83-room property, the hotel’s industrial design is inspired by the building’s former life as an apartment complex, barber shop and garage. It is located in the Östermalm area and will feature the Ling Long restaurant serving Southeast Asian cuisine, and one indoor and outdoor bar.

Story Hotel Signalfabriken, Stockholm

Another 83-bedroom hotel with a bar and restaurant that will host regular DJ performances. Formerly a fire station and town hall, the listed property is located in Sundbyberg’s Torg neighbourhood.

Story Hotel Studio Malmö

The largest of the three properties at 95-rooms, the hotel forms part of the mixed-use STUDIO building which houses conference and meeting facilities, corporate offices, retail outlets, several restaurants and a cafe. Story Hotel Studio Malmö is located at Universitesholmen and will comprise a restaurant and cocktail bar Kasai in the Sky, which will serve food and drink on the outdoor terrace with views of the ocean and city skyline.

“It was clear at an early stage that Hyatt and Story Hotels had a very similar vision of how modern upscale living should look and feel”, said Staffan Åkerlind, CEO Story Hotels. “We are thrilled to introduce the JDV Hotel brand to Europe and Scandinavia, and we are proud to be working with such an experienced, international hospitality company like Hyatt. We look forward to leveraging their experience to offer excellent service to our guests and benefit from their global scale and distribution platform.”

“We are very excited to bring these three Story Hotels in Europe under Hyatt’s JDV Hotel brand portfolio and at the same time grow the Hyatt hotel footprint in Sweden”, said Briana Swift, director of development Europe and Southwest Asia at Hyatt. “We are focused on thoughtful growth in locations that meet our guests’ and members’ needs, and the upcoming addition of three Story Hotels help us fuel this growth in markets like Scandinavia, as we collaborate with owners who want to maintain each property’s  unique identity. With their strong design focus and neighbourhood feel, Story Hotels will be the perfect representation of Hyatt’s independent collection in Europe.”

The three hotels will increase Hyatt’s number of properties in Sweden to four, following the 2020 opening of Hotell Reisen in Stockholm, part of The Unbound Collection. Hyatt has recently announced to grow by more than 30 per cent in Europe, with a focus on developing its lifestyle brands.

JDV Hotels is a collection of independent boutique hotels with the majority of locations in the United States and one in China. 

Story Hotel Holding is the parent company of Story Hotel Riddargatan, Story Hotel Signalfabriken and Story Hotel Studio Malmö. The company aims to acquire and open additional Story Hotels in Scandinavia and Northern Europe within a few years. 

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