IHG adds Six Senses to its stable of brands in $300 million deal

Thailand: IHG has bought Six Senses Hotels Resorts Spas from private equity fund Pegasus Capital Advisors for US$300 million.

The sale includes the management of 16 hotels and resorts, 37 spas and sister companies Evason and Raison d’Etre. Following the acquisition Six Senses is now expected to grow to 60 hotels within the next 10 years.

“This is an exciting new era for Six Senses,” said CEO Neil Jacobs. “IHG believes in our purpose to merge the two platforms of wellness and sustainability to promote personal health, and the health of the planet. Joining forces with IHG means we can use a wealth of systems and operational excellence to grow our brand and reach new markets without losing our quirky personality and playful touch. It’s been a great pleasure to work with Pegasus over the last six years and we would never have reached this milestone without their vision and deep involvement.”

Over the next 12 months, Six Senses will open properties in “surprising locations”. From the private island of Krabey in Cambodia, a circuit of five lodges in Bhutan, to a 14th-century-old restored fort in Rajasthan. The list also includes a desert hideaway in Israel’s Negev Desert, the transformation of a series of 19th-century mansions in Istanbul and the group’s first project in North America, in Manhattan’s West Chelsea neighbourhood and along the High Line. Additional projects are currently under way in Austria, Brazil, Mainland China, Spain, Switzerland, Taiwan and Thailand.

IHG’s chief executive Keith Barr said: “IHG’s growing portfolio of luxury brands is a collection of the very best in the travel industry. Each one offers something unique to our guests, and together they offer an unparalleled choice of locations and experiences. We’re incredibly proud to welcome Six Senses in to our family of brands and look forward to opening more stunning hotels, resorts and spas – each one staying true to Six Senses’ world-renowned reputation for wellness and an unwavering commitment to purposeful travel.”

Editor’s Comment

IHG’s acquisition of Six Senses for $300 million show just how seriously the major hotel players are now taking wellness and sustainability – the two pillars of the Six Senses brand.

In common with Starwood Capital’s 1 Hotels brand, Six Senses prides itself on taking sustainability seriously, even to the extent of measuring and publishing its sustainability results.

The acquisition also strengthens IHG’s hand in the crucial Asian markets – the majority of the Six Senses hotels are in the region and the Thai-based brand has also launched its first hotel in China.

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