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US: Bardoul Hotel Advisors has reported record 2025 demand and revenue growth for US luxury independent boutique hotels in its 2026 Boutique Hotel Report.
Comparisons with same class traditional US hotel indicate that boutique hotels continued to perform well in 2025, with demand and revenues reaching an all-time high.
Luxury-tier independent boutiques – which includes brands such as Auberge, Nobu, and Rosewood among others – increased in all performance indicators, including a six per cent increase in revenues.
In terms of ADR, while the luxury segment grew fat the fastest pace in 2025, boutique hotels collectively achieved a premium of 34 per cent in ADR at $258.
The overall number of boutique hotel rooms have grown year-over-year at a compound annual increase of 4.4 per cent. However, independent boutique supply decreased by around 10 per cent due to many properties affiliating with soft brand collections and lifestyle hotels.
Kim Bardoul, owner of Bardoul Hotel Advisors, said: “Lifestyle hotels increased supply at the fastest pace in 2025, gaining from the largest number of affiliations with former indie boutiques, many with an emphasis on outdoor lodging such as Autocamp, Postcard Cabins and Under Canvas brands. A focus on the outdoor lodging concept will be an interesting boutique trend to watch as this segment continues to evolve.”
The full Boutique Hotel Report 2026 can be found here.
Highlights:
- Bardoul Hotel Advisors reported that independent luxury boutique hotels achieved record demand and revenue performance in 2025, outperforming comparable traditional US hotel segments.
- Luxury-tier boutique brands including Auberge, Nobu and Rosewood posted gains across all key performance metrics, including a six per cent rise in revenues.
- Boutique hotels collectively recorded a 34 per cent ADR premium in 2025, reaching average daily rates of $258 as the luxury segment expanded fastest.
- The US boutique hotel sector increased room supply at a compound annual growth rate of 4.4 per cent year-over-year.
- Independent boutique hotel supply declined by roughly 10 per cent as properties affiliated with lifestyle and soft-brand collections.
