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UK: The Independent Hotel Show has launched a survey aimed at revealing “the consumer’s perfect hotel bedroom”.
Launched in partnership with Chic Retreats, an online marketplace to book independent boutique villas and hotels, the results will be used to create “The Perfect Hotel Bedroom” which will be featured at the Independent Hotel Show, on October 17 and 18, at London’s Olympia, in a dedicated space on the show floor.
Show exhibitors’ products will furnish the room and visiting hoteliers, journalists and industry thought-leaders will be invited to share opinions about the room.
The initiative is designed to provide independent hoteliers with an understanding of the modern consumer’s wants and needs for a UK luxury hotel stay. The survey will capture lighting system preferences, soft furnishings desires, technology needs, storage requirements and much more. Additional research and industry comment will be included in a final report to be available for hoteliers to take away at the show.
Independent Hotel Show event director Miranda Martin said: “We are excited to be presenting such an insightful and potentially controversial feature at this year’s Independent Hotel Show. The Perfect Hotel Bedroom is a collaborative venture that will provide the UK’s best hoteliers with invaluable observations. It will also encourage conversation about design and functionality and bring together our visitors and exhibitors. We are delighted to be partnering with Chic Retreats whose expertise in boutique hotel stays for the discerning traveller will be integral to the success of the project and another successful Independent Hotel Show.”
Amanda Dyjecinski, CMO of Chic Retreats, said: “We are always on the look out for beautiful charming independent boutique hotels to add to our growing marketplace. The Perfect Hotel Bedroom survey results will highlight the features and little details that our ever evolving, modern discerning guests love, so we ensure we partner with hotels that deliver on this.”
