Korean retail giant opens Seoul boutique hotel

South Korea: Shinsegae Chosun Hotel, the accommodation arm of South Korean retail giant Shinsegae, has opened a boutique hotel in Seoul this week.

Hotel L’Escape, located next to Shinsegae’s main department store in downtown Seoul, marks the first time that the company has operated an independent hotel brand. Shinsegae Chosun Hotel also operates Westin Chosun hotels in Seoul and Busan, along with Four Points by Sheraton in the capital.

“We could accumulate our own service know-how through the operation of these hotels,” said Shinsegae Chosun Hotel CEO Lee Yong-ho. “Based on these experiences, we would like to make our first step in the independent hotel business.”

The new hotel, with 204 rooms of 10 types, is branded and designed as a “Parisian Escape in the heart of Seoul” in collaboration with French interior designer Jacques Garcia.

The company is considering various possibilities to expand its independent hotel business, with plans to open up to five more hotels in the next five years.

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