Indonesia: Beach club and hotel brand Le Pirate has announced plans to expand its footprint within the country and throughout Asia.
The father and son team of Fredo and Louka Taffin have created the brand, which is based on eco-friendly, pre-fab bungalows that are fast and cost efficient to build.
Louka Taffin said: “Traditional hoteliers are obsessed by guest rooms and forget that hospitality from its earliest roots in pub hotels, is all about meeting people, going local, and not just about the four walls you sleep in. At Le Pirate we don’t want heads on beds, we want bums at the beach club, travellers who have a pulse and aren’t afraid to use it.”
The pair say they are able to pre-fabricate beach club hotels and assemble them on-site complete with fit-out in under six months from start to finish. “We are breaking down the walls of hotel ownership that used to be measured in dog years but have now been be accelerated into real time,” said Fredo Taffin.
Le Pirate’s first beach club hotels are located in in Nusa Ceningan off the coast of Bali, Gili Trawangan and Labuan Bajo, in Flores.
The company has teamed up with Bill Barnett, founder of tourism and consulting group C9 Hotelworks, to grow the model into one that is ready to expand outside Indonesia.
Barnett said: “We are seeing poshtels across the archipelago shift outside of areas like Bali into more emerging locations like the Gilis, Flores, Rajah Ampat, and even cultural destinations like Malang. Our data shows just under 200 poshtel-type properties already operating in the country.”
Based in Singapore, the Le Pirate team is working on “a licensing and branding model and engaging developers who want to enter the hotel business, but don’t know where or how to start”.
The “hotel in a box” concept covers design, training, fit-out, as well as management systems that don’t take a rocket scientist to run. Currently the development pipeline is focused on the Philippines, Sri Lanka and Myanmar.
Fredo Taffin said: “Wherever beach bums are headed, we will be there with our beach clubs, boats and an ability to innovate in emerging locations such as remote islands. Travellers at any age still have those childhood dreams of being a pirate, and our clubs and cruises are meant to bring back the thrills, chills and sense of adventure that comes when you get outside those four same hotel walls. We aren’t just hitting the millennial market, we are keen to build a brand that will also fit Gen-Z.”
Bill Barnett is speaking at the 2017 Boutique and Lifestyle Hotel Summit in London on May 22 and 23.