US: The Marriott Media Network, developed by Yahoo, will offer curated content to travellers throughout the Marriott guest journey.
Initially launching in the US and Canada, data about guest travel behaviour will be used to determine ad placement, helping brands under Marriott reach a specific customer segment. Yahoo’s technology will match this data with advertiser information to provide targeted content across mobile, video, email, and in-room screens and televisions.
The global Yahoo ad sales team will also leverage Yahoo’s Demand Side Platform to lead demand generation and sales across Marriott’s paid media and the Marriott Media Network.
With more than 164 million members in Marriott Bonvoy, the aim is to roll out the Marriott Media Network globally.
Chris Norton, SVP of marketing channels and optimisation at Marriott International, said: “We are thrilled to launch the Marriott Media Network, which will enable advertisers to create curated content that aligns with the 30 brands in our portfolio. The Marriott Media Network will foster connections through our owned channels with guests, creating a broader and more rewarding travel experience.”
Iván Markman, chief business officer at Yahoo, said: “We are excited to work with Marriott International in driving meaningful growth via industry innovation. As media networks become increasingly important, we are well-positioned to collaborate with Marriott to power the hospitality industry’s first media network with an end-to-end demand and supply solution for the cookieless world.”
